VES Report: Misleading Websites and “Lead Generators”: A Case Study: Victory Media’s “Military Friendly Schools”


Too often, veterans and servicemembers are misled and deceived by websites and “lead generators” that steer the veterans and servicemembers to colleges that pay the websites, as part of a grand scheme by the colleges to get access to the GI Bill and military student programs. (The colleges that pay for such leads are almost all for-profit colleges, which dedicate considerable sums to marketing and recruiting, in contrast to public colleges and non- profits. “Lead generators” is a technical term referring to companies that gather and sellprospective students’ personal information and sell them as “leads” to colleges.)