Too often, veterans and servicemembers are misled and deceived by websites and “lead generators” that steer the veterans and servicemembers to colleges that pay the websites, as part of a grand scheme by the colleges to get access to the GI Bill and military student programs. (The colleges that pay for such leads are almost all for-profit colleges, which dedicate considerable sums to marketing and recruiting, in contrast to public colleges and non- profits. “Lead generators” is a technical term referring to companies that gather and sellprospective students’ personal information and sell them as “leads” to colleges.)