Aggressive marketing by for-profit colleges is of particular concern for veterans and their advocates. Another recent report by the nonprofit Veterans Education Success analyzed marketing by 27 for-profit schools between February and April, all of which faced law enforcement for consumer protection violations in the past. It similarly found that ads capitalized on the pandemic – referencing schools’ healthcare-specific programs, their online learning, “uncertain times” or COVID-19 directly – and they targeted veterans and service members, as well as people of color.
Read the full story by Diverse Issues In Higher Education, “Report: Colleges Ramp Up Advertising During COVID-19, Especially For-Profits” published August 19, 2020.